"Qualifies our leads before they reach our inbox."

"Typed 'create a lead funnel' and it built the whole journey."

"Custom paths, routing, and logic in one build."

  • "Qualifies our leads before they reach our inbox."

  • "Typed 'create a lead funnel' and it built the whole journey."

  • "Custom paths, routing, and logic in one build."

  • "Qualifies our leads before they reach our inbox."

  • "Typed 'create a lead funnel' and it built the whole journey."

  • "Custom paths, routing, and logic in one build."

AI Lead Funnel Builder

Build AI lead funnels

that qualify prospects
before they reach your inbox.

Build AI lead funnels

that qualify prospects
before they reach your inbox.

Build AI lead funnels

that qualify prospects
before they reach your inbox.

Formflow is a visual lead funnel builder for marketers, agencies, and service businesses. Build interactive funnels with AI, conditional logic, email validation, phone verification, lead routing, analytics, and CRM handoff on one canvas.

Free to start | Paid plans from $29/mo

Built for marketers, agencies, and service businesses.

Formflow AI funnel builder interface preview

Step 1

Enter your prompt

Enter your prompt

Enter your prompt

Tell Formflow Copilot what kind of lead funnel you want to build, who it is for, and what you want to qualify.

onboarding-prompt-field

Step 2

AI builds your funnel

AI builds your funnel

AI builds your funnel

Formflow Copilot creates a multi-step funnel with questions, logic, validation, and styling ready to edit.

formflow-canvas-page-copilot

Step 3

Customize and launch

Customize and launch

Customize and launch

Edit the content, design, and logic. Then publish, embed, or connect your funnel to your CRM and tools.

formflow-style-editor

Paid plans start at $29/mo

How It Works

Build interactive lead funnels in minutes.

01

Build

Use our drag-and-drop builder to create powerful funnels in minutes with visual branching logic.

02

Style

03

Results

Formflow Canvas Page

01

Build

Use our drag-and-drop builder to create powerful funnels in minutes with visual branching logic.

02

Style

Style forms to match your brand with custom fonts, colors, buttons, and logos.

03

Results

View and manage results with advanced filters, search, notes, and ratings for serious lead tracking.

Formflow Results Page

Paid plans start at $29/mo

Made to grow with you

Credit-Based System.

Formflow Wallet is a credit-based system, so you only pay for what you use. No more being forced into a $299/month plan just to send one SMS alert.

Included in every plan:

AI Copilot

SMS Lead Alerts

OTP SMS Verification

Real-time Email Validation

More to come…

AI Copilot

Generate smart funnel flows just by describing your funnel in plain text.

SMS Lead Alerts

Get a text the instant a lead qualifies — no dashboard refresh needed.

OTP SMS Verification

A code is sent to their phone instantly, and autofill handles it in one tap. It proves the lead is real and helps prevent refunds.

Real-Time Email Validation

Catch invalid emails in real time, avoid spam bots, protect deliverability, and reduce bounce rates.

Core Features

Designed for marketers
who turn traffic into revenue.

Build, qualify, route, track, and optimize every lead journey from one visual canvas.

14+ fields

Every field you need to build serious interactive funnel experiences.

Performance-conscious publishing

Publish responsive funnels designed for a smooth visitor experience.
formflow-style-editor

In-flow Analytics

 See how your traffic moves in real time.

Gain instant insights with visual analytics right within the funnel builder. Monitor visitor numbers, exit rates, time spent on each step, and conversion rates, empowering you to optimize your funnels for maximum impact without leaving the workflow canvas.

In-flow Analytics

Conditional Split

Build dynamic funnel paths by dragging.

Complex qualification logic should not require a dev team. Create paths that adapt to each answer, qualify the lead, and send them to the right next step.

Video thumbnail

Fully Customizable Designs

Easily design on-brand funnels.

Build dynamic, multi-step funnels with conditional logic and flexible routing.

Calculation Engine

Automatically handle user inputs using our Calculation Engine.

The Calculator Node lets you turn your funnel into smart, interactive calculators that automatically process user inputs and generate real-time results.

Calculation Node

Responses Page

All your responses stay in a single place.
All your responses stay in a single place.

Our built-in features, including Advanced Filtering, Search, Notes, and Ratings, provide plenty of capacity for serious lead generation and research from your submissions.

Our built-in features, including Advanced Filtering, Search, Notes, and Ratings, provide plenty of capacity for serious lead generation and research from your submissions.

Responses Page

Paid plans start at $29/mo

Features

Everything you need to create funnels that convert.

Integrations

Send qualified leads to your favorite tools.

Route qualified leads to your CRM, Slack, Google Sheets, HighLevel, Meta CAPI, webhooks, or automation stack the moment they complete your funnel, all via webhooks.

Data Security

Fully Encrypted.

Your data security is our highest priority. All funnel submissions, data, and communications with Formflow are protected with industry-standard HTTPS encryption.

Your data security is our highest priority. All funnel submissions, data, and communications with Formflow are protected with industry-standard HTTPS encryption.

Paid plans start at $29/mo

Paid plans start at $29/mo

Encryption Everywhere

Encryption Everywhere

Enterprise-Grade Infrastructure

Enterprise-Grade Infrastructure

Secure Access Control

Secure Access Control

Compliance Ready

Compliance Ready

*We encrypt data in transit and at rest; we use AWS and Cloudflare controls. While our infrastructure is built on HIPAA-eligible infrastructure, no HIPAA or ISO certification is claimed.

Simple pricing that scales with you.

Start today, then upgrade when youre ready to remove branding and unlock more funnels.

Starter

$29/mo

or $24/mo billed yearly · save $60/year

Get Starter

Most popular

Pro

$59/mo

or $49/mo billed yearly · save $120/year

Get Pro

Scale

$119/mo

or $99/mo billed yearly · save $240/year

Get Scale

Review from people

Wall of love.

Built for businesses that want better-qualified leads.

Review from people

Wall of love.

Built for businesses that want better-qualified leads.

Review from people

Wall of love.

Built for businesses that want better-qualified leads.

FAQs

Got Questions? We Got Answers.

Got Questions?
We Got Answers

Straightforward, no-fluff answers to help you feel confident about working with us.

Straightforward, no-fluff answers to help you feel confident about working with us.

What is Formflow?

Formflow is a no-code funnel builder that provides a visual workflow tool for creating complex interactive funnels. It includes easy interactive logic, real-time email validation, and a style editor. Perfect for marketers and business owners wanting to create customizable and engaging funnels in minutes.

Is Formflow free?

Yes. You can start on our free funnel builder plan with no credit card, publish a funnel in minutes, and begin collecting leads right away. The plan is free forever and includes up to 250 submissions per month, with upgrades available anytime. When you're ready to remove Formflow branding, use your own domain, and unlock more live funnels, paid plans start at $29/mo.

What type of online funnel can we build with Formflow?

With Formflow, you can build any type of online funnel, from simple contact funnels to complex surveys, lead generation funnels, job applications, event registrations, and quizzes. Our drag-and-drop funnel builder and conditional logic adapt funnels to user responses, all without coding.

Can Formflow send submission data to another database?

Yes, Formflow allows you to easily send submission data to another database with a single click. Our free funnel builder integrates with various apps and CRMs, including Google Sheets, Zapier, and more, making data transfer simple and seamless without technical complexity.

Can I build custom funnels with Formflow?

Yes, Formflow lets you create fully customized funnels. Our free online funnel builder provides personalized, interactive pathways through a visual workflow builder, ensuring alignment with your specific needs and brand identity. Create professional-looking funnels without any coding knowledge.

Can I create multi-step or complex funnels?

Yes! Formflow enables easy creation of multi-step funnels with a visual workflow builder. Design and publish complex online funnels with conditional logic, branching paths, and interactive elements to engage your audience and capture valuable leads.

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